Have you ever launched an A/B test that didn't result in any action? Or maybe the impact you observed disappeared post-implementation? So, what's the secret to building a successful experimentation program? Watch this to get answers to these questions.

I recently partnered with VWO to talk about this topic. Every business is looking for innovation and growth, which is obvious. Experimentation can be a primary driver of both. That’s not so obvious — but it should be.

Let’s talk about qualitative data today. It doesn’t get enough love and quantitative always gets more. I want to give you a proper way to analyze qualitative data and then show you examples of how to use it for experiment ideation (since I’m a researcher and an experimenter).

I recently partnered with VWO to write a piece around experimentation rigor. It’s missing from a lot of programs. Rigor is necessary to scale and maximize ROI.