Our founder, Haley Carpenter, shares her empowering journey of launching Chirpy, highlighting the pivotal role of confidence and perseverance, inspired by her father's wisdom and professional experiences.

[4 minutes read]

This interview is part of Kameleoon’s Expert FAQ series, where they interview leaders in data-driven CX optimization and experimentations. Spotlighting Chirpy’s founder, Haley Carpenter, this piece discusses the ins and outs of building an a/b testing roadmap.

[8 minute read]

In partnership with Convert, this publication takes a deep dive into experimentation rigor. Make sure you aren’t experiencing these common pitfalls. If you are, never fear, we’ve provided plenty of resources and solutions to address each!

[5 minute read]

If you're struggling to come up with new, research-backed test hypotheses, chances are you're relying too heavily on the usual bag of tricks - user testing, heat maps, analytics. Here are 4 innovative approaches give you a totally different view that the tried-and-true techniques may be missing.

[5 Minute Read]

Learn about common CRO testing pitfalls plus resources to avoid relying on gut instinct.

[4 minute read]

In the dynamic world of conversion rate optimization (CRO), the ideation phase is the foundation to your experimentation programs. Take a quick look through theses common mistakes - I even see seasoned experts doing this!

It’s easy to point out mistakes, but we also address each pitfall with recommended solutions and supplemental content to help you implement them.

[4 minute read]

It was an honor to be a part of the “Women in CRO” podcast series by VWO hosted by Shweta Sagar. In this ep we cover everything from how Chirpy got its name to handling pushback and learning from mistakes.

[52 minutes]

While superficial indicators may offer fleeting gratification, it's the money metrics that truly move the needle and drive sustained growth. Learn how to stay on track with your primary metrics.

[4 minute read]

Check out how Chirpy made waves with Royal Caribbean during a time when they were looking to increase testing velocity and get some quick wins.

[3 minute read]

There’s always a battle relative to spending time on strategy vs. tactics, and it applies to SO MANY common business problems.

[1 minute read]

Answers to Google's most frequently queried questions about CRO!

• What is conversion rate optimization?

• What is CRO and SEO?

• Is conversion rate optimization a good career?

[6 minute read]

My simple and approachable take on Conversion Rate Optimization. Let me break it down for you.

[1 minute read]

Efficiently managing experimentation efforts is essential for campaign success. Take a look at Chirpy's program management methods and tactics that you can start executing immediately.

[4 minute read]

How to tell someone "no" nicely...

Hint: systems and processes are your friends.

[1 minunte read]

Any system needs structure in order to function, be efficient, and generate results. Solid structures require strong foundations, supporting elements, and the ability to adapt to changes. Conversion rate optimization (CRO) is no different. It’s a ‘system’ within the bigger ‘system’ and should be implemented with intention so that it fits well within your already established operations.

If you want to be serious about experimentation and level up how competitive you are in the marketplace, you better be doing it well. You should assume your competitors are doing it well.

Test ideation is a sore spot for many teams. You’d be surprised at how many go off of gut feelings and “we think,” “we feel,” and “we believe” statements.

Have you ever launched an A/B test that didn't result in any action? Or maybe the impact you observed disappeared post-implementation? So, what's the secret to building a successful experimentation program? Watch this to get answers to these questions.

I recently partnered with VWO to talk about this topic. Every business is looking for innovation and growth, which is obvious. Experimentation can be a primary driver of both. That’s not so obvious — but it should be.