Convert Collab: Rigor Discussion

Watch this collaboration I did with Convert to learn about:

  • Experimentation rigor fundamentals and why it's essential for A/B testing

  • Rigor in research and what it looks like for teams

  • Rigor in statistical analysis (and common pitfalls to avoid)

  • How to promote the idea of rigor and avoid testing willy-nilly

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SiteSpect Collab: Research Insights to Test Ideas

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VWO Collab: Innovation and Growth with Experimenting