VWO Collab: Requirements for Running Serious Experimentation Programs

I recently partnered with VWO to write a piece around experimentation rigor. It’s missing from a lot of programs. Rigor is necessary to scale and maximize ROI. Check out the blog post here.

“Running experimentation programs is an art and a science. I say it all the time. Programs should have some level of rigor – meaning systems, processes, and procedures. It’s not something to take lightly. Believing that anyone can start a program tomorrow with minimal preparation and planning is a mistake. Unfortunately, though, that happens all the time. It leads to lots of money, time, and effort wasted – unsurprisingly. This leads me to the topic of preparation….”

Newsletter

Want to stay ahead of the curve on crucial topics like this? Don't miss out on future insights, tips, and strategies from Chirpy! 

>> Subscribe to our weekly newsletter now for exclusive content delivered straight to your inbox. 📬