Melissa Anido, Royal Caribbean Group, AVP Global eCommerce Content
“Chirpy should be the chosen partner for any company looking to increase conversions, improve user experiences, and run a successful testing program. Working with Chirpy is not like working with other agencies — in all the best ways.
We worked directly with Haley, and there’s no question about it, she’s a true expert in the field. She delivered on what she said. She was an extremely effective communicator and navigated our company with ease. She’s truly results-driven and cares deeply about the work. Our entire team thoroughly enjoyed working with her.
Specific to our CRO work, we now have proper infrastructure for our testing program that has set us up for long-term scalability, and our team is much more knowledgable on CRO than before. We’re confident in our CRO work moving forward and have actionable, clear roadmaps now. Also, not only has Chirpy’s work impacted our team, but it had cross-functional impacts as well.
10/10, would recommend!"Ever Cruz, Celebrity Cruises, Content Strategy Lead
“I had the pleasure of working with Haley and Chirpy on building a comprehensive CRO, testing and optimization process for our e-commerce team. As a subject-matter expert in CRO, Haley guided us through fundamental training all the way through execution of a streamlined testing and optimization process. She’s an extremely knowledgeable and reliable partner, who we could count on to answer any questions we had. Haley’s passion challenged and empowered our e-commerce team in to implementing a new framework of how to run tests and prepared us with the necessary tools to collaborate with other cross functional teams in order to launch impactful tests and optimizations. Haley’s honest and positive approach to collaboration makes her an effortless partner to work with. For any company or business looking to build out and streamline its CRO efforts or boost conversions, Haley and Chirpy can be a trusted partner to work with and make a positive impact."Chris Sowers, Royal Caribbean Group, eCommerce & Integrated Marketing Manager
“Haley was an incredible resource to have. She is extremely knowledgeable in the subject of Conversion Rate Optimization and Project Management. She is diligent, friendly and patient. Above all, what I enjoyed most about working with Haley is feeling the passion she exudes in her work. She truly loves what she does. We’re in a better place now than we were before Haley arrived."Kevin Kremer, Royal Caribbean Group, eCommerce Campaigns Lead
“Chirpy was a huge part of Royal Caribbean Group’s efforts to expand and grow our merchandizing experimentation programs. She was easy to work with and nimble to adjust to our fluid schedule. Haley’s contributions ranged from full team trainings to grow the wider organization’s knowledge of experimentation best practices as well as helping to launch specific, actionable tests to improve KPI’s on our site. Our e-commerce team is now better informed on web optimization strategies, and we have a road map and action plan to continue winning with real results."Natalie Del Collado, Celebrity Cruises, Digital eCommerce Manager
“I want to express my appreciation for Haley's exceptional support and expertise from Chirpy. Haley's contributions have been instrumental in transforming our online presence, particularly in the areas of testing, optimizations, heuristic analysis, and more. Haley played a pivotal role in framing our testing processes, ensuring that each step was meticulously planned and executed. Her expertise in the field was evident as she guided us through the complexities of testing, offering fundamental training that empowered us to run tests with confidence. One of the standout qualities of Haley's involvement was her dedication to clarity. She not only facilitated a smooth testing process but also ensured that we had a clear understanding of the fundamentals. Her training sessions were impactful, equipping our team with the knowledge needed to drive meaningful improvements in our conversion rates. I wholeheartedly recommend Chirpy to any business seeking a boost in conversions and a partner who genuinely understands the intricacies of digital optimization."Nathan Hess, RS Group, Web Optimization Manager
“Haley has done fantastic work for RS Group’s experimentation program in the Americas. She is an absolute pleasure to work with. It’s not often that you find a partner who can dig into the numbers to find real data-backed insights. It’s even rarer when that same partner has the grace and communication skills to facilitate real cultural change.
Haley has helped RS Group find and prioritize the biggest opportunities for value from experimentation. Specifically, she helped us build processes around experimentation including a prioritization framework for incoming experiment ideas. She also helped our company build out an ideation process that generates tactical solutions backed by data driven strategies. With her help we’re able to write more effective hypotheses which test user experiences that drive measurable value.”Alex Atkins, Sturdy, Director of Marketing
“User testing is critical for any SaaS business seeking to uncover friction points and usability issues. Capturing and analyzing unbiased behavioral data is among the top tools in any growth marketer’s arsenal.
Working with a kind, communicative, seasoned expert like Haley makes this a no-brainer.”