GrowthMentor Collab: Turn Qualitative Data Into Quantitative Data &…
Let’s talk about qualitative data today. It doesn’t get enough love and quantitative always gets more. I want to give you a proper way to analyze qualitative data and then show you examples of how to use it for experiment ideation (since I’m a researcher and an experimenter).
VWO Collab: Requirements for Running Serious Experimentation Programs
I recently partnered with VWO to write a piece around experimentation rigor. It’s missing from a lot of programs. Rigor is necessary to scale and maximize ROI.