VWO eBook Collab: Get Serious About Experiments

“If you want to be serious about experimentation and level up how competitive you are in the marketplace, you better be doing it well. You should assume your competitors are doing it well. Sometimes companies can ride on luck, guessing, and hacking things together for a while but that will ultimately come crashing down. Ironically, experimentation is supposed to minimize the guesswork, validate decisions, and mitigate risk. Hacking your program together nullifies those benefits. I’m going to give you the playbook to be a strategic, intentional winner. Let’s cover how to set up a program step-by-step.”

Here’s the lineup:

• Measurement and data quality

• Understand experimentation viability through pre-test calculations

• Choose testing lanes based on pre-test calculations

• Choose a testing tool

• Complete user research and have data-driven ideation

• Prioritize your ideas through a framework

• Set up a roadmap

• Development, QA, and the rest of the experiment workflow

• Analyze tests properly

• A word on measuring program success (AKA program metrics)

• Set up program management & governance properly…”