SiteSpect Collab: Program Management

“Efficiently managing experimentation efforts is essential for campaign success. However, many organizations lack these efforts which leads to chaos and poor results.

Experimentation programs are broken down into ecosystems with many sub-ecosystems embedded within. This is largely due to the multidisciplinary nature of the work. Think about an experimentation program as a machine. Within that machine, there are many functions and parts. All require regular care and maintenance otherwise, it has the potential to break down.

In the business setting, different roles and teams are like the different functions and parts of the machine. No car engine is ever haphazardly put into a car, driven, and never maintained again, right? (That’s assuming you could even start the engine at all in the first place.) Well, it’s the same concept with experimentation programs.

This is where experimentation program management comes into play. Tactically, it usually breaks down into many different areas, as program management usually requires tackling from many different angles. And that’s what I’m going to cover in this article. As it’s heavily related to governance, we’re going to dive into this section first.”

Read the full blog post on SiteSpect’s site here.

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