How To Build An A/B Testing Roadmap
Check out Kameleoon’s Expert FAQ series featuring our very own Haley Carpenter!
In this interview she discusses everything you need to build a successful roadmap including:
inputs and information needed to get started
instructions for building a roadmap in the form of a gantt chart
test prioritization framework options with examples
and much, much more!
Read the full interview here.
Written by Haley Carpenter, Founder Chirpy, and Katie Kelly, B2B Marketing Consultant Kameleoon
“A team without an A/B testing roadmap is like driving in a thick fog. It’s much more difficult to see where you’re going. The bigger the program and organization, the more chaos ensues.”
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