Optimization programs

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Optimization that meets you where you are at

smartly

Funnel and targeted strategies that drive real conversions.

Full funnel optimization

Boost performance at every stage — from first click to conversion to post-purchase growth.

Understanding how users move (and stall) across multiple touchpoints.

Evaluating the full experience—not just isolated components.

Identifying the highest-impact opportunities across your entire funnel.

Aligning teams around clear, user-backed priorities.

Bridging silos between acquisition, activation, and retention teams.

Targeted optimization

Targeted support for specific needs, lower traffic, or tight budgets.

Zero in on one page, flow, or element for fast validation and impact.

Fixing “we think this is the problem” moments.

Solving “this page isn’t converting” with actual user input and data.

Get expert insights and data-driven guidance—no more guesswork.

Back high-stakes updates with data for confident decisions.

What optimized CRO delivers

truly

0.4%

Conversion rate stuck, despite regular traffic.

Before

+1.5%

Achieved better conversion rate by testing what truly influences action.

After

Increased conversions

We identify high-impact areas, run focused A/B tests, and systematically lift conversion rates.

total users

Visitors drop off mid-funnel due to confusing flows or friction.

Before

16K

total users

Smooth, intuitive experiences that guide users to conversion.

After

Streamlined user journeys

From first click to checkout, we remove barriers that cost you customers.

1,320

engagement

Site changes based on assumptions, not proof.

Before

5,815

engagement

Every update informed by user behavior, analytics, and testing.

After

Data over guesswork

We bring structure and strategy to your optimization — no more “spray and pray.”

240

returning users

The same, sometimes unclear message for every visitor.

Before

940

returning users

Targeted experiences for each audience segment.

After

Smarter personalization

Personalized content and offers increase engagement and relevance — without overcomplicating stack.

$5,120

extra revenue

No visibility into what’s really driving performance.

Before

$20,120

extra revenue

Clear, measurable insights tied directly to revenue growth.

After

Revenue-focused insights

We track outcomes beyond clicks but also on your revenue results.

How We operate with cro

insights

We use data-driven strategies aligned with your goals to deliver clear, measurable results.

Results that matter

We measure success based on revenue and bottom-line impacts, not vanity metrics like views and button clicks.

Actionable over abstract

We focus on actionable insights and eliminate fluff — every recommendation is a step toward measurable results.

Aligned with your goals

We align with your team’s vision, ensuring that every optimization aligns with your brand, priorities, and market.

Human-centered approach

Our approach is human-centered, optimizing user experiences for better experiences and revenue.

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The Power Behind Effective CRO

CRO isn't guessing. It's a system. The system doesn’t fail—only bad process or bad hires do. Follow it right, and it delivers every time.

Discovery & Framing

Understand users and turn findings into actionable ideas.

Planning & Strategy

Decide what to focus on and how to validate it effectively.

Execution & Learning

Run experiments, learn from results, and apply improvements.

Refinement & Growth

Refine and scale what works through continuous cycles.

From data to revenue

A decade of testing and tearing down bad advice — now you get the wins without the wounds.

Enterprise

5.0

Certified Results-Driven Expertise

Chirpy`s

Proven

Hardcore expertise and client relationships shine bright here. We deliver faster, smarter, and bolder results.

Experimentation Thought Leader 2023

Top A/B Testing Influencer 2023

Chirpy

Rapid value demonstration

We ramp up fast with test ideas and research briefs ready to go. Every move is strategic—balancing effort with impact for early, meaningful wins.

Smarter, faster, & honest results

With senior experts leading every project, we combine data precision with fast, efficient execution. Our expertise and sequential testing drive faster results—always backed by clear ROI, not empty promises.

Agility & no bureaucracy

Business demands adaptability. As a boutique agency, we stay agile, scale flexibly, and skip the bureaucracy.

AI can’t replace human-led CRO

CRO is too complex for AI alone. We use automation wisely but rely on expert strategy to drive high-impact results—keeping systems simple, clear, and effective.

Proudly woman-owned & boutique

We champion inclusivity and redefine agency excellence with heart—delivering personal, hands-on service where you’re never overlooked.

Effortless teamwork, real passion

We build smooth, productive partnerships fueled by genuine enthusiasm. We take on only the right-fit projects—and lead with trust, passion, empathy, and respect.

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Why Brands Trust Chirpy

Chirpy delivers real impact—data-backed strategy, smarter testing, and results you can measure. That’s why teams keep coming back.

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Our optimization takes

strategy

Optimization isn’t guesswork—it’s a disciplined approach rooted in data.

Context over convention

There’s no one-size-fits-all. There’s no such thing as a universal best practice. We don’t recycle playbooks. Everything should be considered relative to your unique context. Your audience, your products, your funnel—all of it changes the rules.

Context over convention

Data drives testing

Pre-test calculations with traffic and conversion data should always be done before anyone agrees to any testing scope. We won't send you a contract without them. We can--and need to-- know “what, when, where, why, and how” before we even start.

Data drives testing

Research is non-negotiable

Both quantitative and qualitative data are essential. Both behavioral and perceptive data are essential. We must understand the “what” and the “why.” Decisions must be backed by data--not guesses, preferences, or egos.

Research is non-negotiable

Go sequential, not fixed

Sequential testing adapts as data comes in, reducing risk and speeding up decisions. It’s smarter, faster, and more efficient than outdated fixed-horizon methods.

Go sequential, not fixed

Sequential testing adapts as data comes in, reducing risk and speeding up decisions. It’s smarter, faster, and more efficient than outdated fixed-horizon methods.

Success Means Revenue

We focus on what actually moves the needle—conversions, revenue, and growth—not empty metrics that look good but don’t perform.

Success Means Revenue

We focus on what actually moves the needle—conversions, revenue, and growth—not empty metrics that look good but don’t perform.

The Right Stats Matter

We track the metrics that drive growth—like conversions and ROI—not just surface-level numbers. Every test, every insight, tied to business impact.

The Right Stats Matter

We track the metrics that drive growth—like conversions and ROI—not just surface-level numbers. Every test, every insight, tied to business impact.

Still have some questions?

Why invest in CRO at all?

Without CRO, every decision you make about your website is ultimately a guess. CRO eliminates that guesswork. It ensures your site is converting visitors into customers as efficiently as possible based on real data, analysis, and controlled experimentation. Done correctly, CRO not only increases revenue but improves customer experience, reduces acquisition costs, and helps you make smarter decisions across marketing, product, design, and development. It’s one of the few disciplines where you’re simultaneously growing and de-risking your business.

When is the right time to start CRO?

There’s almost never a wrong time to start. CRO is relevant before, during, and after redesigns, product launches, or traffic acquisition efforts. It’s just as critical for existing websites, mobile apps, and customer account experiences that have been live for years. Whether you’re growing, stable, or facing challenges, there are always optimization opportunities to unlock more revenue and reduce risk. Delaying CRO often leads to preventable underperformance. We regularly work with teams who come to us post-launch or years into a live site because conversion rates aren’t where they should be. Embedding CRO early and continually ensures your entire digital experience performs at its highest level.

What if we’re happy with our current performance?

That’s exactly when smart teams double down. High-performing sites almost always have meaningful optimization opportunities hiding beneath the surface, especially as customer behavior evolves. CRO isn’t only about fixing broken sites. It’s about continuous, compounding gains that protect and extend your growth long-term

What if we don’t have the internal resources to support CRO?

That’s precisely why clients hire us. We design a lean, low-lift engagement model that requires minimal time from your team. Chirpy handles everything from research and prioritization to test design, execution, QA, and reporting. Your team stays focused on their core work while we handle the heavy lifting.

How does CRO fit into our existing roadmap?

CRO isn’t a separate initiative. Your existing roadmap is full of CRO opportunities. New features, rollouts, bug fixes, redesigns, and pricing changes all benefit from optimization. We bring the system, structure, and expertise to layer data-driven validation into what you’re already doing, ensuring that changes actually improve performance instead of introducing unintended issues

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