Consulting. Execution. Training.
“Conversion Rate Optimization” elevates an entire business’ decision strategy. Be confident decision-makers, exposed to less risk, driving performance through the roof.
It’s Not Just “CRO”
The competitive advantage leading to industry domination
Haley was an incredible resource to have. She is extremely knowledgeable in the subjects of Conversion Rate Optimization and Project Management. She is diligent, friendly, and patient. Above all, what I enjoyed most about working with Haley is feeling the passion she exudes in her work. She truly loves what she does. We’re in a better place now than we were before Haley arrived.
-Chris Sowers, Royal Caribbean Group, eCommerce & Integrated Marketing Manager
Haley's contributions have been instrumental in transforming our online presence, particularly in the areas of testing, optimizations, heuristic analysis, and more. Her expertise in the field was evident as she guided us through the complexities of testing, offering fundamental training that empowered us to run tests with confidence. I wholeheartedly recommend Chirpy to any business seeking a boost in conversions and a partner who genuinely understands the intricacies of digital optimization.
-Natalie Del Collado, Celebrity Cruises, Digital eCommerce Manager
I Won’t B.S. You
Not all agencies and freelancers are equal. Assess your options.
Measure success using metrics that matter
Some people use “vanity” metrics as primary performance metrics. Others, like myself, refuse to do so because anyone who cares about the bottom line doesn’t give a crap about pageviews. They care about bottom line metrics like transactions and leads.
ROI models are arbitrary
Many people will use their version of an ROI model to make clients happy or boost their marketing. Anytime I have ever asked anyone about the legitimacy of their model, everyone ALWAYS agrees behind the scenes that they’re B.S. Revenue effects are valid only during the time of when a test was live.
Guarantees and forecasts aren’t possible
Guarantees in this work are not possible. Neither are forecasts. If you ever get either of these, they’re made up, and you should not use them.
We need to understand users’ behaviors and perceptions to optimize effectively. What are they doing? What are they thinking? What are they feeling? A number of methodologies can be used to answer these questions.
Examples: surveys, polls, session recordings, analytics data, user testing, interviews, heatmaps, journey mapping, etc.
User Research
We must test the changes we want to make and use statistical analysis to understand their impacts and mitigate the risk of making wrong choices. We can do this for almost any digital experience as long as you can access the code base.
Examples: A/B tests, A/B/n tests, multivariate (MVT) tests, multi-arm bandit (MAB) tests
Testing
Interested in Working With Me?
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Do you have people on your team who already do this work? Do you want to be more involved in execution? Many scenarios make sense for consulting where Chirpy will work in tandem with you, which can be done however is needed to suit your needs.
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What Chirpy executes most: experimentation programs, user research, design work, strategy and planning, and audits. I’ll do all of the work for you and deliver the desired results with minimal lift required from you with the amount of collaboration you prefer.
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Do you simply just need knowledge? Do you want to keep everything in-house but need masterclasses in these disciplines for your team? This can be done virtually or in-person for a wide variety of topics.
Step 1: Free intro call & discovery
Step 2: Customized proposal
Step 3: Sign & we get started
I’ve Been Told I Give People Sleep & Vacation Time Back
Finally get the results you want
Teams struggle to improve digital bottom lines effectively and efficiently. They don’t have the time, resources, or knowledge and end up frustrated. Get where you want to go. I’m driven by outcomes. Nothing else matters without results.
Offload stress, burdens, & work
Digital optimization takes the right experience and lots time to get better. If you’re not going to do it, someone else has to do it, and hiring rockstars in this field is near impossible. Use the experience and time I’ve spent in the industry to level up quickly.
Get leadership on your side
There’s often a lot of pressure to get optimization results, do more, and move faster. If too much time passes or too many failures happen, you can lose leadership’s support. I’ll make sure everyone is confident and happy.