The Primary Metric Debate

Measurement and metric selection are step one of most initiatives, especially in experimentation and research. Many teams struggle with this, but even if you have it nailed down, this video is still worth watching (and maybe sharing with teammates).

It's about what I call "money metrics" vs. "B.S. metrics" or AKA ones that actually matter at the end of the day vs. ones that don't. It applies to Marketing, Product, Sales, and all other teams in an organization.

Achieving success starts here, especially if you'll have to ask your C-suite for more funding at the end of the year.