“If you want to be serious about experimentation and level up how competitive you are in the marketplace, you better be doing it well. You should assume your competitors are doing it well. Sometimes companies can ride on luck, guessing, and hacking things together for a while but that will ultimately come crashing down. Ironically, experimentation is supposed to minimize the guesswork, validate decisions, and mitigate risk. Hacking your program together nullifies those benefits. I’m going to give you the playbook to be a strategic, intentional winner. Let’s cover how to set up a program step-by-step.”
Download the eBook (ungated) here.
Here’s the lineup:
Measurement and data quality
Understand experimentation viability through pre-test calculations
Choose testing lanes based on pre-test calculations
Choose a testing tool
Complete user research and have data-driven ideation
Prioritize your ideas through a framework
Set up a roadmap
Development, QA, and the rest of the experiment workflow
Analyze tests properly
A word on measuring program success (AKA program metrics)
Set up program management & governance properly…”
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