I recently partnered with GrowthMentor to write a piece around making qualitative data more actionable and usable for experiment ideation.
“Let’s talk about qualitative data today. It doesn’t get enough love and quantitative always gets more. I want to give you a proper way to analyze qualitative data and then show you examples of how to use it for experiment ideation (since I’m a researcher and an experimenter)…”
In this piece you'll learn about:
What is the difference between qual and quant
How do people usually analyze qualitative data
The best process to turn qualitative data into quantitative data
What to do with these kinds of insights
How to use these insights for experiment ideation
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