Looking to hire a CRO agency or consultant? Don't make a decision without the right information. Download our essential "CRO Agency / Consultant Interview Checklist" to arm yourself with 7 crucial questions that will help you separate the pros from the pretenders.
This concise guide offers expert tips on evaluating potential partners, avoiding common pitfalls, and ensuring you choose a CRO team that can truly deliver results. Whether you're new to CRO or looking to switch providers, this checklist is your first step towards success.
While on the search for CRO expertise, make sure you don't miss out on our 10 Red Flags When Choosing Your CRO Agency Infographic.
To help you in your search, we also created an infographic with the 10 red flags to look out for on your search for a new CRO agency and consultant. Don’t miss out!
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When interviewing CRO agencies or consultants, it's crucial to ask targeted questions that can help you identify any of the red flags we mentioned on our recent infographic. Here’s a list of some of our favorite interview questions to help get you started:
How do you estimate the potential ROI for your CRO projects?
Pro Tip: Keep in mind that any agency or consultant that is projecting annualized numbers for results or revenue because this is not an accurate way to represent CRO success. Too many variables can influence annualized projections and rarely can those successes be attributed to one channel or strategy.
How does your team stay updated with the latest CRO tools and strategies?
Pro Tip: This question can help you make sure the team actually specializes in CRO and isn’t trying to be a jack-of-all-trades.
Can you walk me through your process for planning and conducting a test?
Pro Tip: Make sure this process includes pre-test calculations and tons of research. If it doesn’t, that’s a red flag!
Can you provide an example of a time where you were unable to meet a client’s expectations? How did you handle the situation?
Pro Tip: No matter how hard an agency tries, sometimes you might fall short. If an agency or consultant is telling you that they always deliver, they might not be providing an accurate picture of their experience, or they may be lacking experience.
What methodologies do you currently employ in your CRO tests?
Pro Tip: Make sure your potential agency or consultant is not proposing only testing one thing at a time or a lot of small tests, if so they are using outdated methodologies.
Talk to me about the difference/preference on bayesian vs. frequentist and one-tailed vs. two-tailed testing.
Pro Tip: If they can’t speak to the differences or have no idea about what you’re asking about, then they don’t have the depth of knowledge needed to be a true CRO partner for your business. You also want to make sure your agency or consultant has opinions. If they are just willing to say “yes” and never push back against a client, you will be unlikely to see significant results from your CRO efforts.
What specific benefits have your clients seen from using AI in your projects?
Pro Tip: If they are overselling you on AI, run. While AI can be useful for some aspects of digital marketing, it should not be the leading focus of your CRO strategy.
Asking these 7 questions will help you uncover any major issues before committing to a partnership with your next CRO agency or a consultant. We hope this list helps!
And if you are currently shopping for CRO vendors - Chirpy would love to be on your short list! Let's connect for a 15-minute chat to discover how we can support your goals.
Curious about what Chirpy’s client work looks like? Check out our recent case study with Royal Caribbean.