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Test Result Analysis and Subsequent Action

Don’t miss this content collab with VWO where Chirpy’s Founder, Haley Carpenter, shares her journey founding Chirpy, emphasizing the significance of learning from experienced mentors and gaining broad exposure to diverse industries.

In this article you’ll also learn more about:


  • Crucial steps in experimentation planning

  • Navigating test results and iterative testing

  • Measuring CRO success

  • Common experimentation mistakes to avoid


Read the full interview here.

Written by Haley Carpenter, Founder at Chirpy, and Pratyusha Guha, Associate Manager Content Marketing at VWO.


“Run multiple iterations – and run multiple variations per test if you have enough data volume. This will increase speed tremendously. Even if you find winners, oftentimes it makes sense to iterate still and try to beat them.”

— Haley Carpenter, Chirpy Founder


Image of article on VWO's website

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