In the latest episode of the MediaOutlier podcast, Chirpy's Founder, Haley Carpenter, and a whos-who of other CEO experts explore the power of a test-and-learn approach for optimizing marketing campaigns. For many, budget concerns or fear of failure can create a reluctance to experiment. But as any forward-thinking marketer will tell you, risk-free strategies often lead to lackluster results. By encouraging a culture of bold testing, you don’t just gather more data and insights; you empower your team to drive performance while fostering creativity and innovation.
Tune in to discover how industry experts leverage testing to refine their strategies and push the boundaries of digital marketing. Host Fabiano Madonna (Digital Analytics Manager, Publicis Media) welcomes an impressive lineup of guests, including:
Haley Carpenter – Founder, Chirpy
Brian Massey – Managing Partner, Conversion Sciences
Talia Wolf – Founder & CEO, Getuplift
Ben Labay – CEO, Speero
Deborah O'Malley – Founder, GuessTheTest & Adjunct Professor, Queen’s University
Together, they share actionable insights and discuss the methods they use to continuously elevate their campaigns. Don’t miss this opportunity to gain cutting-edge strategies from the experts at the forefront of data-driven marketing.
Watch below or use this link to view on YouTube.
Let’s test boldly to learn greatly—because no risk, no reward.
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