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Starting a CRO Program with Haley Carpenter

Big news from Chirpy HQ - our founder and CEO Haley Carpenter recently appeared on the nohacks.show podcast to share insights from our unique approach to conversion optimization. As pioneers of what we call "not just CRO," we're passionate about reshaping how businesses think about digital experience optimization.


During the episode, Haley unpacks the methodology that's made Chirpy stand out in the CRO space. She addresses one of the most common questions we hear from prospective clients: how to know when your organization is genuinely ready for a rigorous optimization program.


Drawing from our extensive client work, she breaks down our data-driven approach, including the specific volume requirements and research methodologies we've found most effective. Notably, Haley discusses a factor we've identified as critical yet often overlooked - the role of organizational culture in CRO success.


Check out the full episode following platforms or watch below:

[25 minutes]


🎙Audacy





From early-stage startups to enterprise organizations, the episode delivers actionable insights drawn from our proven framework. At Chirpy, we've moved beyond surface-level CRO to deliver comprehensive optimization strategies that drive measurable results.


For organizations looking to understand what strategic CRO really entails, this episode offers a valuable glimpse into our methodology. Tune in to learn how we're helping businesses transform their digital experiences through sophisticated testing and optimization approaches.


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