I recently partnered with VWO to write a piece around experimentation rigor. It’s missing from a lot of programs. Rigor is necessary to scale and maximize ROI.
“Running experimentation programs is an art and a science. I say it all the time. Programs should have some level of rigor – meaning systems, processes, and procedures. It’s not something to take lightly. Believing that anyone can start a program tomorrow with minimal preparation and planning is a mistake. Unfortunately, though, that happens all the time. It leads to lots of money, time, and effort wasted – unsurprisingly. This leads me to the topic of preparation….”
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