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How To Build An A/B Testing Roadmap

Check out Kameleoon’s Expert FAQ series featuring our very own Haley Carpenter!


In this interview she discusses everything you need to build a successful roadmap including:

  • inputs and information needed to get started

  • instructions for building a roadmap in the form of a gantt chart

  • test prioritization framework options with examples

  • and much, much more!


Read the full interview here.


Written by Haley Carpenter, Founder Chirpy, and Katie Kelly, B2B Marketing Consultant Kameleoon


“A team without an A/B testing roadmap is like driving in a thick fog. It’s much more difficult to see where you’re going. The bigger the program and organization, the more chaos ensues.”

— Haley Carpenter, Chirpy Founder


Image of writing from Kameleoon's website

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