“Any system needs structure in order to function, be efficient, and generate results. Solid structures require strong foundations, supporting elements, and the ability to adapt to changes. Conversion rate optimization (CRO) is no different. It’s a ‘system’ within the bigger ‘system’ and should be implemented with intention so that it fits well within your already established operations.
As most of us know, CRO is a service that touches a multitude of branches within an organization. In some cases, initiatives may be centered around end-to-end user experience, while others are tasked specifically with landing page optimization. Regardless, a well-outlined governance structure must be in place in order for CRO efforts to be effective. Having defined responsibilities and allocated resources means you can better manage data, facilitate testing, and cultivate a culture focused on iterative improvements aligned with overall business goals.
In this article, we’re sharing five governance models commonly seen in organizations that will help you build or improve your CRO program. Keep in mind factors such as budget, personnel, and time when considering what model is best for your organization. Know that hybrids are an option and that the same model can look different from organization to organization.”
Read the full article here.
Written by Haley Carpenter, Founder, and Kait Willis, CRO Business Development Associate
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