Have you ever launched an A/B test that didn't result in any action? Or maybe the impact you observed disappeared post-implementation? So, what's the secret to building a successful experimentation program?
Watch this collaboration I did with Convert to learn about:
Experimentation rigor fundamentals and why it's essential for A/B testing
Rigor in research and what it looks like for teams
Rigor in statistical analysis (and common pitfalls to avoid)
How to promote the idea of rigor and avoid testing willy-nilly
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