Haley CarpenterBusinessThe Interview Checklist: Hiring CRO ExpertiseGet this interview checklist to help you in your next CRO agency/consultant search to vet for red flags!
Haley CarpenterBusinessDigital Growth Gems for the Jewelry Industry: Creating Personalized Experiences & Increasing Online Sales | An Interview with Craig Kistler from Signet JewelersCraig is someone paving the way for CRO in the jewelry industry. We wanted to better understand what he's doing.
Haley CarpenterTest IdeationCRO Lessons from Small Business Accounting PlatformsThis discusses CRO strategies worth emulating and includes video examples along the way. [12 minute read]
Haley CarpenterTest IdeationThe Art Of CRO Test Hypotheses In 8 Easy StepsThis infographic takes you through the 8 steps of formulating hypotheses that generate impactful tests and conversions.
Haley CarpenterTest IdeationInteraction Effects in CRO: Should You Worry?Some experts say these effects can mess with your data and make it hard to know what really worked. [6 minute read]
Haley CarpenterTest Roadmaps4 CRO Test Types Crash CourseThis covers four key test types: A/B, A/B/n, Multivariate, and Multi-Arm Bandit.
Haley CarpenterTest IdeationMastering Hypothesis Formulation for CRODive into why having solid, data-backed hypotheses is key for CRO. [4 minute read]
Haley CarpenterGovernanceLeave The CRO Echo ChamberBreak free from the CRO echo chamber and learn about the topics that are deserving of your focus (and the ones to ignore!).