Haley CarpenterBusinessRoyal Caribbean’s CRO Journey with ChirpyCheck out how we made waves during a time when they were looking to increase testing velocity and get some quick wins. [3 minute read]
Haley CarpenterTest IdeationInteraction Effects in CRO: Should You Worry?Some experts say these effects can mess with your data and make it hard to know what really worked. [6 minute read]
Haley CarpenterTest Roadmaps4 CRO Test Types Crash CourseThis covers four key test types: A/B, A/B/n, Multivariate, and Multi-Arm Bandit.
Haley CarpenterTest IdeationTest and Learn Approach to Improve Marketing OutcomesIn the latest episode of the MediaOutlier podcast, Chirpy's Founder, Haley Carpenter, and a whos-who of other CEO experts explore the...
Haley CarpenterBasicsTest Result Analysis and Subsequent ActionRead Haley Carpenter’s interview in partnership with VWO. [12 minute read]
Haley CarpenterTest RoadmapsHow To Build An A/B Testing RoadmapThis interview is part of Kameleoon’s Expert FAQ series. [8 minute read]
Haley CarpenterTest IdeationWhy “What If” Is Sabotaging Your CRO Testing… And What To Do About ItLearn about common CRO testing pitfalls plus resources to avoid relying on gut instinct. [4 minute read]
Haley CarpenterExperimentationVWO eBook Collab: Get Serious About Experiments [ungated]Level up how competitive you are in the marketplace by getting serious about experimentation.