Haley CarpenterBusiness10 Red Flags When Choosing Your Next CRO AgencyFrom unrealistic ROI claims to jack-of-all-trades syndrome, we break down the key indicators of a less-than-stellar CRO agency.
Haley CarpenterBusinessRoyal Caribbean’s CRO Journey with ChirpyCheck out how we made waves during a time when they were looking to increase testing velocity and get some quick wins. [3 minute read]
Haley CarpenterBusinessThe Interview Checklist: Hiring CRO ExpertiseGet this interview checklist to help you in your next CRO agency/consultant search to vet for red flags!
Haley CarpenterBusinessDigital Growth Gems for the Jewelry Industry: Creating Personalized Experiences & Increasing Online Sales | An Interview with Craig Kistler from Signet JewelersCraig is someone paving the way for CRO in the jewelry industry. We wanted to better understand what he's doing.
Haley CarpenterProgram ManagementStarting a CRO Program with Haley CarpenterThis podcast covers data volume, research methodologies, and the essential elements needed to set up a successful CRO program. [25 minutes]
Haley CarpenterBasicsTest Result Analysis and Subsequent ActionRead Haley Carpenter’s interview in partnership with VWO. [12 minute read]
Haley CarpenterTest RoadmapsHow To Build An A/B Testing RoadmapThis interview is part of Kameleoon’s Expert FAQ series. [8 minute read]
Haley CarpenterCulture7 Tips to Successfully Build a Culture of ExperimentationIt’s crucial that you establish your short-, mid-, and long-term plan when building a culture of experimentation. [3 minute read]