Haley CarpenterBusiness10 Red Flags When Choosing Your Next CRO AgencyFrom unrealistic ROI claims to jack-of-all-trades syndrome, we break down the key indicators of a less-than-stellar CRO agency.
Haley CarpenterBusinessRoyal Caribbean’s CRO Journey with ChirpyCheck out how we made waves during a time when they were looking to increase testing velocity and get some quick wins. [3 minute read]
Haley CarpenterBusinessThe Interview Checklist: Hiring CRO ExpertiseGet this interview checklist to help you in your next CRO agency/consultant search to vet for red flags!
Haley CarpenterBusinessDigital Growth Gems for the Jewelry Industry: Creating Personalized Experiences & Increasing Online Sales | An Interview with Craig Kistler from Signet JewelersCraig is someone paving the way for CRO in the jewelry industry. We wanted to better understand what he's doing.
Haley CarpenterTest IdeationCRO Lessons from Small Business Accounting PlatformsThis discusses CRO strategies worth emulating and includes video examples along the way. [12 minute read]
Haley CarpenterProgram ManagementStarting a CRO Program with Haley CarpenterThis podcast covers data volume, research methodologies, and the essential elements needed to set up a successful CRO program. [25 minutes]
Haley CarpenterBusinessSign Me Up: The Origin Story Behind ChirpyOur founder, Haley Carpenter, shares her empowering journey of launching Chirpy. [4 minute read]
Haley CarpenterBusinessVWO Collab: Women in CRO Podcast In this episode we cover everything from how Chirpy got its name to handling pushback and learning from mistakes. [52 minutes]